Privacy Policy

Last updated: 29 October 2026

Asifunde Nathi ("we", "us") is an early-learning app operated by Asifunde Nathi in South Africa. This policy explains what information we collect, why, and your rights under the Protection of Personal Information Act (POPIA).

Who this app is for

Asifunde Nathi is intended to be set up and managed by a parent or guardian (an adult). Accounts are created by adults, not by children. Children use the learning activities under adult supervision.

What we collect

Account details: the email address and password you use to create an account.
Child learning details you choose to enter: your child's first name, date of birth and home language, the focus areas you pick, and their activity in the app (which activities were finished and when). We ask for a first name only — never a surname, ID number, school or photo.
Rewards and prize draw: the stickers and learning days your child earns in each 12-week cycle. If your family is entered into a prize draw, we keep a record of the entry (your email, your child's first name and their result) as the rules require.
Payment information: payments are processed by our payment providers (PayFast and Paystack). We do not store your card details on our systems.
Basic technical data: standard information your browser sends, used to keep the service running securely.
Website activity for advertising: on our public website (not inside the learning app), which pages you visit and whether you add a workbook to your cart, start a checkout or create an account. See “Advertising and cookies” below.

Why we collect it

To create and secure your account and let you log in.
To show a child's progress in the Parent Centre and tailor the learning plan.
To set the right activity level from your child's date of birth, move it up automatically as they grow, and send you a birthday message on their birthday.
To award stickers, work out 12-week progress, and run the subscriber prize draw under our Competition Rules.
To provide the subscription and printable-workbook purchases you request.
To respond to support requests you send us.
If you start a workbook order but don't finish paying, to send you one reminder email about it.
To measure and improve our advertising (see below).

How we protect it

Your data is stored with our database provider using industry-standard security, and access to your own account's data is restricted to you. We never sell your personal information.

Sharing

We share information only with the service providers that make the app work — for example our database host, our payment providers and our email provider — and only as needed to deliver the service, plus the advertising measurement described below. We may disclose information if required by law.

Advertising and cookies

Our public website (the home page, workbook pages, blog and sign-up page) uses advertising tools from Meta (Facebook and Instagram), and may use similar tools from TikTok and Google. They set cookies and tell us, in total, how our ads perform: for example how many people visited after seeing an ad, added a workbook to their cart or bought one. When you make a purchase, we share a scrambled (hashed) version of your email address, the order value and the items with Meta so the purchase can be matched to the ad you saw. We never share your password, payment card details or anything about your child, and none of these tools are used inside the learning app that children use.

You can limit this by blocking cookies in your browser, and by adjusting your ad settings on Facebook or the other platforms.

Your rights

Under POPIA you may ask us to access, correct, or delete your personal information, and you may close your account at any time. To delete your account yourself, open the Parent Centre in the app and tap Delete my account: your login, your children’s profiles and their progress are removed straight away, and any subscription is cancelled. We keep payment records only for as long as tax law requires. To make a request, email us at sandile@asifundenathi.co.za.

Children's information

Because the app is used by children, we deliberately collect as little about a child as possible: a first name, date of birth, home language and their learning activity. A parent or guardian enters these details, gives consent for them to be used as described here, and may correct them or ask us to delete all associated data at any time. We use a child's date of birth only to set their activity level and to celebrate their birthday — never for advertising, and we never share it. We do not publish children's names or pictures.

Changes

We may update this policy as the service grows. The date at the top shows when it last changed.